News: Lego in Thomas the Tank Engine Deal

lego tv - Google News: "Lego in Thomas the Tank Engine deal mad.co.uk, UK - 19 Sep 2006 (link requires a subscription)

Lego has struck a deal to sponsor Thomas the Tank Engine on the children’s TV channel Nick Jr.

Re: Kirstin Bates, Lego brand manager,

“The programming content on Nick Jr not only offers a natural synergy with our
Lego Duplo Thomas & Friends brand but sponsorship activity will give
pre-schoolers the opportunity to interact with a much-loved character."

... “Our ethos is to provide appealing products for children to build, create and play - the Lego Duplo Thomas & Friends products, TV spots and microsite allow ..."