Monday, January 09, 2006

News: Thomas the Tank Engine Licensing Info

Licensing can be pretty meaty in the toy business. Hasbro had no problem paying up to put out Star Wars toys. Smaller players have also carved out cozy livings. Where would RC2 (Nasdaq: RCRC) be without NASCAR or its Thomas the Tank Engine Learning Curve sets? 4Kids (NYSE: KDE) let its Pokemon license expire last month, but it's hard to imagine where the toy licensing specialist would be if it hadn't originally hooked up with Ash, Pikachu, and the rest of the cast from the once-popular Japanese animated series.


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